Over Deblon Sports
THE STORY OF THE BRAND
The feminine and timeless designs of Deblon Sports are created in Amsterdam. Deblon Sports’ luxury sportswear is designed for women who appreciate quality, luxury materials and classy designs. Key source of inspiration for the brand is Rio de Janeiro, the city where women feel proud and beautiful.
The collection of Deblon Sports is handmade in Rio de Janeiro, Brazil. The brand works exclusively with authentic fabrics from Brazil that are known for its technical performance and for being shaping, supporting and fully breathable.
Deblon Sports is named after Rio de Janeiro's most charming area, Leblon. It's home to great designers, photographers and beautiful people with a healthy and sportive lifestyle.
FOUNDERS OF THE BRAND
Deblon Sports is founded by Céline Brinkgreve and Marjolein Buss.
Inspired by the vibrant life of Rio the Janeiro, founder Céline moved from the Netherlands to Brazil in 2008. During five years of working in the Brazilian fashion industry, she got amazed by the beautiful lifestyle and designers in Rio the Janeiro. After representing several high-end sportswear brands, a passion was born.
In 2014, she founded luxury sportswear brand Deblon Sports. The classy designs from Amsterdam and highly supporting fabrics from Brazil offer modern women extra motivation to work out and make them feel proud and beautiful.
Céline and Marjolein combine their academic International Business background with a passion for sports and fashion, a love for Brazil and eye for perfection.
ORIGIN AND PRODUCTION
Deblon Sports works with luxurious fabrics from Brazilian origin. The pure combination of high quality Polyamide and Elastane shapes your body and the thickness of the material creates a flattering silhouette. Furthermore, the unique fabrics are fully breathable , quick-dry and always hold their shape. The classy and feminine designs allow you to wear the collection in daily life.
The collection of Deblon Sports is handmade in Brazil. A four hour drive from Rio de Janeiro will bring you to our dear Brazilian partner: a classy sewing atelier with educated (mostly female) workers that manufacture every item with great care.
Our garments are suitable for regular machine wash.
Deblon Sports is born from the Brazilian lifestyle, where health, sports and femininity are important aspects in life.
For decennia the European sportswear market was dominated by functional and performance focused sports brands. A fundamental trend can be witnessed, where people are moving towards a more healthy and active lifestyle. Women start demonstrating this lifestyle with so-called ‘athleisure’; the sweet spot of fashion and activewear. The luxury sports market is not only about sportswear, but also about casual wear or even fashion, that fit in with the demands of a fast-paced life. The rise of ‘athleisure’ is compared to the rise of denim in the 80s.
Women with strong appreciation for high quality fabrics and designs find luxury sportswear brands to meet their demand. Inspired by the lifestyle in Brazil, Deblon Sports anticipated this trend by specializing in sportswear with feminine and timeless designs and luxurious fabrics.
VOGUE - July 2015; Dutch topmodel Ymre Stiekema wearing Deblon Sports